\t\t\t\tGeofencing is the latest trend in the mobile marketing world. It enables mobile marketers to send location based notifications from their app. In a nutshell, geofencing is a virtual perimeter\u00a0around a location within which you want your customers\u00a0to receive your notifications. You define your notification and that\u2019s it, you’re done! You can then target people based on their location. Still not sure about why use geofencing? Just take a look\u00a0at these 7 reasons to convince your boss.<\/p>\n

1.\u00a0Relevance<\/h2>\n

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Location-based marketing\u00a0is highly relevant because it gives you the opportunity\u00a0to reach out to people with the right content at the right time<\/strong>. Geofencing allows you to target them individually, and personalize the notifications you send them, while avoiding spam instances.<\/p>\n

Relevance is, amongst other things,\u00a0achieved through flexibility<\/strong>. You can define a geofence which includes the whole city or just the pavement in front of your store and define specific times during which your notifications should be sent (for instance opening hours). In addition, you can send users to anything from a coupon\u00a0to a custom landing page.<\/p>\n

Geofencing works for a variety of industries\u00a0and it\u2019s up to you how you make it serve your needs. But most importantly, if done right, it is perceived by consumers as an additional and useful service rather than just a marketing trick.<\/p>\n

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\n Cheat Sheet: The Do’s & Don’ts of Proximity Marketing<\/span><\/h3>\n The Plot Projects rescue team has assembled a cheat sheet for you with essential best practices<\/strong> to follow and nail your proximity marketing for a relevant mobile app experience that drives engagement<\/strong>. \n \n \n \n<\/a><\/span>